It is a €500 “culture bonus” granted to young people who turned 18 in 2018 - 2019. Beneficiaries must apply online in order to receive a €500 bonus card . The money has to be spent on culturally enriching pursuits such as going to theatres, concerts and museums, visiting archaeological sites, and buying books. The “culture bonus” is on experimental basis.
For the complete information on the measure click here (in italian)